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Credit Cards
F.A.Q...
To find an answer to any questions you might have, click on one of
the frequently asked questions.
If your questions are not answered in this section, please
feel free to Contact
Us
General
1 What
do I need to accept credit cards at my business?
2 Which
cards can I accept besides Visa and MasterCard?
3 What's
the difference between a credit card and a debit card?
4 Is
it really worth it to accept credit cards?
5 What
is a payment gateway?
6 Are
there monthly minimums associated with accepting credit cards?
7 What
is a discount rate?
8 What
is Address Verification Service (AVS)?
9 Will
my business receive a statement that reports on the transactions processed?
10 Can
we transact in other currencies besides the US Currency?
11 How
are credit cards charged?
12 Can
I key in orders manually?
13 Is
it safe to process credit cards over the Internet?
14 How
long do I need to wait for the proceeds of a deposit to be made available in my
bank account?
15 What
Is an Authorization Number?
Chargebacks
16 What
Is A Chargeback?
17 Am
I Liable for Chargebacks?
18 What
are some of the Different Types of Chargebacks?
19 What
Is My Responsibility?
20 How
much do chargebacks and retrievals cost me?
Credits
21 What
Is A Credit?
22 Am
I Required To Issue A Credit?
Sales Drafts
23 Do
I Still Need A Sales Draft?
24 What
Do I Do with My Copies of the Sales Draft?
1
Question:
What
do I need to accept credit cards at my business?
Answer:
You don't need anything special to
accept credit cards at your business. You simply need to be approved for a
merchant account. About 98% of applications are approved for U.S.
businesses. While there are a few types businesses that are not approved,
we DO approve retailers, service businesses, mail order, telephone order,
Internet, home-based businesses and multi-level marketing businesses.
For complete information on
merchant accounts, Contact Us.
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2
Question:
Which
cards can I accept besides Visa and MasterCard?
Answer:
Merchants are able to process Visa,
MasterCard, American Express, Discover, Carte Blanche, Diners Club, and JCB
credit cards. In addition, retail merchants can accept debit/ATM cards issued by
Interlink, Maestro, Pulse, Star and NYCE card system members. For complete information on card
types, Contact
Us.
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3
Question:
What's
the difference between a credit card and a debit card?
Answer:
A credit card is a card that lets a consumer
access a pre approved line of credit funds set aside for a specified card user.
When the purchase is made, and settlement occurs, funds are drawn from the
credit line and deposited to the merchant's account.
A debit card is a payment card that withdraws
funds directly from the cardholder's checking account or prepaid funds
account. There are two types of debit cards; PIN based debit cards that
require customers to enter a PIN number to authorize payment and signature based
debit cards.
In the case of signature based debit cards,
online payment transactions work the same as credit cards. Off-line retail
point-of-sale signature based debit card payment transactions also work the same
as credit cards with only a customer receipt signature required.
Pin based debit cards used off-line for retail
point-of-sale payment transactions require the customer to enter a PIN number
into a PIN pad device and sign the terminal receipt.
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4
Question: Is
it really worth it to accept credit cards?
Answer:
Each business must decide for
itself. However, merchants around the world rely on credit card acceptance to:
Increase sales: In
general, your customers can and will spend more per sale with a credit card than
with cash or checks.
Increase credibility:
Consumers recognize that a business that accepts credit cards is a legitimate
business, one in whom the credit card associations have "endorsed" by
allowing them to participate in the credit card system.
Increase customer Convenience:
Accepting a credit card is easy and fast.
For simply completing the merchant
account application approval process, you gain the benefits of this additional
credibility and increased customer convenience.
For complete information on
merchant accounts, Contact Us.
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5
Question:
What
is a payment gateway?
Answer:
Secure Payment Gateway companies help other
Processors conduct secure business on the internet using Secure Socket Layer
(SSL) technology. They provide a system that passes credit card data,
authorization requests, and authorization responses over the internet using
encryption technology.
Credit card transaction information is sent by
the Payment Gateway secure server via leased lines to the credit card network
where the validity of the card is checked and the availability of funds are
verified. An authorization code is returned via leased lines to the
Payment Gateway. The authorization is encrypted by the Payment Gateway and
transmitted in encrypted form to the web server of the merchant, which triggers
fulfillment of the order.
Rather than create their own Secure Web System,
many Banks and Bank/Processor alliances will use a Secure Payment Gateway
Provider to perform this task for them.
Our merchants connect direct to a Secure Payment
Gateway. There are no merchant gateway connection fees with our processor
/ providers.
For complete information on card
types, Contact
Us.
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6
Question:
Are
there monthly minimums associated with accepting credit cards?
Answer:
No, monthly minimum fees apply to merchants
processing credit cards using our standard credit card processing pricing
plans. If you are a seasonal business or have a slow month with no credit
card transactions, we do not charge you a minimum fee.
The only exception to the monthly minimum
payment processing fees are;
- Preferred credit card processing pricing
plans
- Standard check guarantee service
For complete information on
merchant accounts, Contact Us.
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7
Question:
What is
a discount rate?
Answer:
The discount rate is the
percentage of sales amount that the bankcard acquirer or travel and
entertainment card issuer (i.e., American Express, etc) charges the merchant for
the settlement of the transactions. Discount rates are set by the
"interchange" costs imposed by the credit card company
associations.
Differences in discount rates
charged merchants are a result of several factors such as type of business,
monthly card sales volume, type of transactions and the acquiring banks overhead
and profit margin.
Our discount rates are extremely
competitive. Please Contact Us
for assistance with determining the discount rate applicable for your business.
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8
Question:
What is
Address Verification Service (AVS)?
Answer:
Address Verification Service (AVS) is a fraud
prevention service that validates a cardholder's address (provided during a
transaction) against the card issuer's records. This service is normally
required as part of a credit card authorization for mail order/telephone
order/Internet transactions. A code is returned with the authorization result
that indicates the level of accuracy of the address match and helps secure the
most favorable interchange rates.
Note that if AVS returns a "no
match" result, it is up to the merchant to decline the transaction, it is
not stopped automatically by the processor.
AVS Codes Explained
X or Y - Match (good). Both the numeric
address and the ZIP code match the issuing bank's database.
A - Partial match (address matches but the
ZIP doesn't). Contact the customer and resolve the discrepancy.
W or Z - ZIP Matches but numeric address
doesn't. Contact the customer.
N - Warning! Nothing matches, so there
seems to be a problem here you should resolve with the customer.
G or U - The issuing bank doesn't support
AVS. "G" is an international customer, so automatically we
recommend greater vigilance against fraud.
Security Codes
Most credit card services also support Security
Codes, often called by their Visa and MasterCard abbreviations, CVC2 and CVV2.
These are printed on the reverse of virtually all Visa and MasterCard cards and
on the front of America Express cards. The Visa CVV2 code (Card Verification
Value 2) and MasterCard CVC2 code (Card Validation Code 2) are three-digits at
the end of the account number printed in reverse italic type on the back of the
card. For America Express, it’s a four-digit code printed on the front of the
cards over the embossed account number.
For complete information on card
security, Contact Us.
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9
Question:
Will
my business receive a statement that reports on the transactions processed?
Answer:
Merchants are provided accurate detailed
reporting to account for the transactions they process, both for credit card and
for all other electronic transactions we support. Reporting on
transactions is available in a variety of forms, and each has their own
strengths:
Monthly Paper Statements summarize all
activity for the merchant. These are mailed automatically at the beginning of
each month.
On-line Transaction Reporting are
available for all services, providing up to the minute, detailed information
merchants can use to confirm payments, identify processing problems, and other
issues. A small monthly fee is charged for online reporting
services.
Note Merchant America subscribers
receive online reporting services without any added monthly fee cost.
For information on
merchant transacting reporting, Contact Us.
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10
Question:
Can we
transact in other currencies besides the US Currency?
Answer:
All funds received from our
payment processing services will be in U.S. dollars. This should not be a
problem for merchants we serve since we only provide service to U.S.
businesses.
However, an international
purchaser using a credit card will be billed in his home country in the currency
used by that country. U.S. based merchants get paid in dollars. The
international purchaser is billed in the other currency. The credit card
companies do the exchange electronically so you don't have to deal with non-U.S.
currencies. For more information Contact Us.
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Question:
How are
credit cards cards charged?
Answer:
When you, the credit card merchant, want to accept
a credit card for payment, the following process occurs: The following is a
brief summary:
1) Merchant submits an "Authorization
Transaction" to the card processor using your preferred processing system
(POS terminal, PC software, virtual terminal, etc.)
2) Card Processor accesses the Visa/MasterCard
network to communicate the authorization transaction (including the transaction
amount) to the issuing bank. This ensures that the card is valid and that
the transaction amount does not exceed the cardholder's credit limit.
3) Besides authorizing the transaction, the
authorization puts a "hold" for the transaction amount on the
cardholder's credit limit. This makes sure the funds are available to the
merchant when the transaction is completed.
4) If the authorization succeeds, the merchant
will submit the deposit transaction to receive payment. By doing this, the
merchant is promising the processor, sponsoring bank, and issuing bank that the
merchant is prepared to deliver the goods and services expected by the
cardholder.
5) The card processor requests the issuing bank
to deposit the net settlement amount into the merchant bank account at the
sponsoring bank.
For questions about card processing, Contact Us.
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12
Question:
Can I key in orders
manually?
Answer:
Yes, you can manually key in credit card orders in a
Point-of-Sale (POS) terminal. Merchants typically do these kinds of
transactions when the card does not swipe properly in a retail business, or to
conduct transactions for mail order or phone order businesses. We offer
other low-cost alternatives to POS terminals, such as processing by telephone or
using a virtual terminal.
For complete information on
processing methods, Contact
Us.
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13
Question:
Is it
safe to process credit cards over the Internet?
Answer:
Yes, it is safe for both merchants and
customers. However, there are precautions that should be followed to
minimize risks.
Our card processors use state-of-the-art Secure
Socket Layer (SSL) systems that require credit card data be transmitted from the
merchant (or merchant's ISP's) secure server in encrypted form. This ensures
that no one can intercept the transaction and obtain sensitive information
For complete information about online merchant
credit card processing, Contact
Us.
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14
Question:
How long do I need to
wait for the proceeds of a deposit to be made available in my bank account?
Answer:
Deposits to your bank account will be available
at the sponsoring bank in two business days. If you have designated
another bank to receive deposit proceeds, then it will take an additional
business day. The funds from other cards deposited electronically are
posted to your account in accordance with the terms of your agreements with
those organizations.
For complete information on
merchant account deposits, Contact Us.
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15
Question:
What
Is an Authorization Number?
Answer:
An authorization number, whether
obtained electronically through your POS system, your PC processing system, the
Internet, or from a representative at the Visa/MasterCard authorization center,
indicates that the transaction has credit available on the card and that the
transaction is not disputed by the cardholder.
For
more information about authorizations, Contact Us.
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16
Question:
What Is
A Chargeback?
Answer:
A cardholder may dispute a charge
for many reasons. The cardholder is within his/her legal rights to begin
procedures to dispute the charge up to six months after the date of sale,
although in some cases the charge may be disputed up to 3 years after the sale.
For complete information on
chargebacks, Contact Us.
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17
Question:
Am I
Liable for Chargebacks?
Answer:
Yes, if the customer has a valid
dispute with the charge in question and the merchant does not satisfactorily
remedy the situation. If, however, the customer doesn’t have a valid
dispute and the merchant complies with processing regulations, the merchant may
not be liable. For complete information on
chargebacks, Contact
Us.
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18
Question:
What are
some of the Different Types of Chargebacks?
Answer:
A sale can be charged back for
more than 35 valid reasons, the four most common are:
For information on fraud prevention that can
prevent chargebacks, Contact
Us.
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19
Question:
What Is My
Responsibility?
Answer:
Merchants are required to locate the signed copy
of the draft or other requested information and send a copy of it to the card
processor within the time allowed. Failure to do so will result in a Chargeback
due to non-receipt of requested item.
Copies may be requested up to three years
following the date of sale.
For complete information on
merchant accounts, Contact Us.
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20
Question:
How
much do chargebacks and retrievals cost me?
Answer:
Cost vary among card processors, however for
Merchant America subscribers, the first five chargebacks per month are
free. After the fifth, the processor charges a $5.00 fee per Chargeback or
retrieval. This fee is to cover expenses with processing. To reverse
a Chargeback, when it's possible, costs you nothing.
For complete information on
chargebacks, Contact
Us.
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21
Question:
What
Is A Credit?
Answer:
A credit is a refund issued by a merchant to a
legitimate customer due to a return, cancellation of a sale or entry
error. This transaction reduces your day’s processing total.
For complete information on
credits, Contact Us.
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22
Question:
Am I
Required To Issue A Credit?
Answer:
No. but even if it is store policy not to issue
credits, your customer has the right to seek reimbursement through Chargeback
procedures.
If a merchant store incurs excessive chargebacks,
the merchant may be required to pay additional fees and, in extreme cases, have
rights to accept VISA or MasterCard revoked. Therefore, a refund to one
dissatisfied customer may be better than a potential Chargeback — but merchant
must make that decision.
Contact Us
for information about Chargebacks.
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23
Question:
Do I
Still Need A Sales Draft?
Answer:
Yes! For every face-to-face credit card sale, a
sales draft must be completed. This draft is a legal and binding contract
between the merchant and customer.
If you have a POS system with a printer attached,
it will automatically generate a sales draft for credit cards that are deposited
electronically. When the draft has finished printing, present it to the
cardholder for signature. Give the cardholder the bottom copy of the draft and
retain the top copy (with the original signature) for your files.
For complete information on sales
drafts, Contact Us.
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24
Question:
What Do I Do with My
Copies of the Sales Draft?
Answer:
Merchants are required to
keep sales drafts for three years (even if a merchant sells the business).
In the event of a question or Chargeback, a merchant may be required to produce
the signed sales draft. Merchants are advised to check with their
accountant for guidance before destroying sales drafts.
For information on
merchant sales drafts, Contact Us.
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